Marketing Strategy & Consulting

Helping you build a practical marketing plan for your business.

Know where to focus your marketing

A good marketing strategy answers three questions.

Where are you trying to get to?
Who are you trying to reach?
What’s the best use of your time and money to get there?

We dive into each of these three questions in depth, with you, then turn the answers into a straight-forward marketing plan that you can action. You might deliver it with your in-house marketing team, hand parts of it to us, or do a bit of both.

Experienced marketing support when you need it

Many businesses don’t need a full-time marketing manager. Most reach a point, though, where ad hoc marketing help stops working effectively.

We provide experienced marketing leadership to set the direction and keep the work on track, at a fraction of the cost of a full-time senior hire.

Who our marketing strategy and consulting is for:

Established businesses without a marketing lead
Owners running their own marketing who want a plan to work from
In-house marketers who want a senior sounding board

What we cover:

Marketing review and positioning
Target audience and messaging
Which channels to focus on and which to skip
A practical marketing roadmap
Ongoing strategic guidance (optional)

Start here

Marketing Strategy Session

Online or in person in Toowoomba

A one-on-one session to work through your marketing and leave with a clear plan for the next 6 months.

Over two hours, we’ll look at your goals, your clients and what you’re currently doing, then work out the best options for your business, based on your available time, resources and budget.

What’s included:

Pre-session questionnaire. So we can make the most of our time together.
2-hour strategy session. Online or in person, focused on your business.
A written 6-month action plan. Your priorities, key messages, recommended channels and a month-by-month focus. (Delivered to you via email within 5 business days).
Follow-up questions. One round of questions by email within 7 days of receiving your plan.

Who it’s for:

Business owners
Professional service firms
In-house marketers

How it works:

Book a time that suits you using the link below.
Complete the questionnaire you’ll receive after booking.
Meet with Melissa (online or in person) to work through your goals and your current marketing.
Receive your 6-month plan within 5 business days.

Get A Marketing Roadmap For Your Business

Frequently Asked Questions
About Marketing Strategy Sessions

Why do I need a marketing strategy?

A strategy helps you decide where to spend your time and budget, so your marketing works towards your business goals.

What makes your strategy sessions different?

Every marketing plan created from a strategy session is unique and tailored to your business.

Do I need clear business goals before the session?

Yes. The session focuses on your marketing, so it works best when you already know where you want the business to go. The pre-session questionnaire will help you get your goals down on paper. If you’re still working out your business direction, get in touch first and we’ll talk about whether this session is the right starting point.

How often should I update my marketing strategy?

We recommend revisiting your strategy every 6-12 months or when major business changes occur.

What results can I expect?

Results can vary by business. A clear plan usually means more focused marketing, better use of your budget and more of the right enquiries over time.

Can my business partner or team join the session?

Yes. Up to two people from your business can attend, for example, partners or your firm’s marketing lead. If you’d like to involve a larger team, please get in touch and we’ll quote a facilitated workshop.

Let's talk strategy.